Assorted Udderances take a pull offa Ben's pipe

6Sep/090

Silly trendy web-service names

It seems to be a trend these days for web-based-software business to name themselves or their products using the formula [number] [plural noun].  This might have been clever the first time, but has quickly grown tired and hokey. Offending examples include (in ascending order of the leading scalar quantity) 37 Signals43 Folders, 99 Designs280 Slides.

Of course, the precedent for this scheme was set earlier by a similar vowel-removal scheme, whose progeny share equally hackneyed and silly-sounding names. Offending examples include FlickrTumblr, Modernizr, Flattr.

(June 2010) I've also started to pick up on another trend: the suffix "-ify". Offending examples include Spotify, Shopify.