Assorted Udderances » Marketing http://blog.myselfmusic.com take a pull offa Ben's pipe Thu, 24 Nov 2011 18:25:28 +0000 en hourly 1 http://wordpress.org/?v=3.1 Silly trendy web-service names http://blog.myselfmusic.com/2009/09/silly-trendy-web-service-names/ http://blog.myselfmusic.com/2009/09/silly-trendy-web-service-names/#comments Sun, 06 Sep 2009 23:03:01 +0000 Ben Kennedy http://blog.myselfmusic.com/?p=24 It seems to be a trend these days for web-based-software business to name themselves or their products using the formula [number] [plural noun].  This might have been clever the first time, but has quickly grown tired and hokey. Offending examples include (in ascending order of the leading scalar quantity) 37 Signals, 43 Folders, 99 Designs, 280 Slides.

Of course, the precedent for this scheme was set earlier by a similar vowel-removal scheme, whose progeny share equally hackneyed and silly-sounding names. Offending examples include Flickr, Tumblr, Modernizr, Flattr.

(June 2010) I've also started to pick up on another trend: the suffix "-ify". Offending examples include Spotify, Shopify.

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